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Seeing the rapid development of technology and information, nowadays Instagram is the right choice for business people. Instagram itself also has features that are very useful for business people to promote their business with all the conveniences and features available in it. In the study "Utilization of Instagram as a Media Promotion with Photography" it was found that promotion with photography has provided many benefits, one of which is to attract the attention of consumers or potential customers. By displaying good quality product images or videos, it will attract potential customers. This research method uses a qualitative research method which describes data based on facts and accurate literary sources. This research reveals that Instagram is a social media platform that is very easy to use for promotion, especially through the Instagram Sponsor Ads feature. The goal is to reach consumer interest and make consumers more interested in our products. 5W1H : 1. What: What ...

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